Posts tagged slim fast

‘Need to lose a little weight before your wedding?’

It is undeniable that a wedding day is one of the biggest events in a woman’s life. All eyes will be on her. She wants to hear gasps as the doors open and the guests and groom see the first glimpse of her glowing beauty, perfectly coiffed hair and sensational dress. I’m sure tears of joy at her sheer beauty will be the cherry on top. So what woman wouldn’t want to put in a little bit of effort to ensure that this reaction is achieved?

Time for Slim Fast to come to the rescue.. The successful and widely recognised weight loss brand have played on the fear/paranoia and even obsession of these brides as they strive to achieve perfection on their big day and provided them with the solution.

Slim fast have developed 3 complimentary executions, cleverly using cake toppers to represent the bride. It is a less offensive way of getting the message across than using real-life models. The adverts are a humorous way of targeting brides in their race to lose weight before they reach the alter.