From “pale” to “pumped” with racial stereotypes.
If whiteness is the neutral category — meaning that people of color are commonly understood to be raced while white people are not — then to be non-white is to be different in some way. The “bad” difference is the deviant (for example, the “welfare queen,” the “thug”), while the “good” difference is the exotic, the interesting, the hip, the cool… the hot or spicy. Whiteness, in contrast, is boring, bland, or “vanilla.”
This two-page advertisement for Crystal Light beautifully illustrates these cultural ideas. Notice the way the ad goes from black-and-white to color, from a white model to a model of color (but not too dark-skinned), from straight to curly (but not too curly) hair, from a rather plain dress to one that looks vaguely ethnic, and from awkward standing to dancing (of course). In the ad, whiteness is, quite literally, bland and being of color is framed as more flavorful.
Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
Interesting thought..dissertation relevant!
Pantene fighting double standards, one shiny strand at a time…
So I really, really, really, really appreciate this Pantene ‘shine strong’ advert. Who would have thought you could bring the politics of gender inequality into hair advertising. The Christmas number one remix was also a nice touch.
Originally created for the Philippines, it is pretty poignant and relevant concept for not only women but men too around the world.
(I do hope that when I am up at 3am doing work that my hair will be as glossy and bouncy - inspiring.)
verb (used with object)
1. to gather slowly and laboriously, bit by bit.
2. to gather (grain or the like) after the reapers or regular gatherers.
3. to learn, discover, or find out, usually little by little or slowly.
4. The most snazzy word I have learnt in 4 years as a student
So upon returning to Tumblr and experiencing many failed attempts to remember my password, I was greeted with this. Something different, unsual, unexpected and I felt compelled to share. So I found the original source AND it turns out…..they were nails painted like crackers indeed, but they were painted that way for the Jewish Passover! Who says religion is boring…
First and foremost…lets take a second to appreciate Banksy’s epic return…The question is, are they taking a selfie or reading the Daily Mail?
These are a lot flashier than a powerpoint.
Definitely need to learn how to make infographics!
Hope the wage compensates for how much stick he will probably get! Too funny