So I think it is only right I do a post about food. My addiction isn’t to bags or shoes or jewellery. I have to admit I have a food addiction it’s what I spend most of my money on. I have all of the signs of an addict, the greed (very unlikely to turn down food), i’m impulsive, it can greatly affect my mood. It gets harder as I have a sweet tooth but I also love savoury- I don’t discriminate in any area of my life and it’s an expensive addiction to have.
ANYWAY, since I have started working in London I have tried to go to a different place to eat rather than just stick to the places I know. So far it has taken me to a swanky hotel with no signage, beautiful employees and dimmed lights - I still can’t remember the name of the hotel - and Byron burgers.
So how does this relate to advertising? Well Byron burgers wanted to show off their footballing knowledge by launching the ‘Ronaldo burger’. The copy is a little bit harsh, I’m sure he knows his washboard abs have taken a leave of absence for the foreseeable future, but then again they do pay homage to his unforgettable skills (I will admit I wanted to say tekkers but the word makes me die a little each time I hear it - kind of like banter).
It’s quirky, cheeky and made me laugh. Here it is…
I’ve also realised that in my old age I appear to be losing all sense of shame. I seem to be reassuring myself that odd behaviour is fine because I will never see them again. This thought alone makes it acceptable to take a picture of any and everything I see and jump over walls in my work dresses.
Found my newest guilty pleasure (aka shit TV fix)
He doesn’t really look like Harry but apparently love is blind or as a wise woman once said; love doesn’t pay the bills…
First day of real life adult world work tomorrow…
80% excited, 20% nervy - feeling slightly like my first day of school although I’m expecting it to be more fashionable, more glass and longer hours.
Watch this space!
(Love a good stock image, this one is described as: “a Caucasian business man in a dark suit jumps playfully up into the air.”)
I had never really grouped myself within the label of feminism, feeling unsure as to what it meant but also slightly apprehensive to be associated with the term. But upon being questioned as to if I was a feminist following a rant about how double standards between genders frustrates me, I was intrigued to learn some more about it.
It is a word I feel is often met with negativity and shame to an extent. There are assumptions that to be a feminist, you hate men, want to break them down and disregard so many of the elements attributed to femininity. Both men and women fear the misconceptions of feminism.
I have learnt over the past year or so that this is not the case - more than often it is not something to be feared. It can be a source of empowerment, strength and even reassurance. If men can have it all, why can’t women. Although I accept that there are levels of extremity within feminism, as with most movements, for me, the quote below really sums up my concept of feminist thought.
“We teach girls to shrink themselves; to make themselves smaller. We say to girls, ‘You can have ambition, but not too much. You should aim to be successful, but not too successful otherwise you will threaten the man.’ Because I am female I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy, and love, and mutual support. But why do we teach girls to aspire to marriage and we don’t teach boys the same? We raise girls to see each other as competitors. Not for jobs or for accomplishments, which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are.
Feminist: a person who believes in the social, political, and economic equality of the sexes.”
— Chimamanda Ngozi Adichie, We Should All Be Feminists